My “Rob Ford Returns” story on Storify:

What did Storify bring to the story?

It brought a sense of narrative. I could set up the press conference as the exposition, then move on to the development as the conference unfolded. I could show conflict with the press and twitter reaction to the event, and I could even throw in the unforeseen protagonist in the form of the #shirtlessjogger, now a much-loved Titter icon.

Because Storify is a way of telling an ongoing story, I could update it as new story twists appeared. It wasn’t bound by a deadline, and it combined the best of video, text, and photos.

Storify let me curate the story, and turn it into a exhibition—to make it a work of art, but with more alcohol.